About us

A technology-led insurance service, built for aviation and boat enthusiasts

A true self-serve alternative to traditional insurance — cover you can flex instantly, underwritten by Allianz, one of the world's largest and most trusted insurers.

Trustpilot

In numbers

89% would recommend us

Based on an October 2026 survey of 176 customers.

6,000+ owners insure with us

Aircraft and boat owners who trust Visicover with their cover.

1,000+ claims successfully handled over 13 years

McLarens handles aircraft claims, while Crawford & Company manages marine, both world-leading services in their field.

Our story

Simpler, Smarter Insurance Built Around You

Visicover set out to challenge the slow, paper-heavy ways established insurance services worked. Bogged down in phone calls and forms, typical insurance was hard to buy and even harder to manage. Visicover built something different: a way to buy and manage cover entirely online, with technology doing the heavy lifting.

There’s no framed mission statement on the wall at Visicover. The approach is deliberately incremental instead: build one proof point at a time, learn from it, and let that shape what comes next. The mantra is simple: small, continuous improvements that add up to a consistently better experience for policyholders.

That same instinct shows up in how the team treats customers too: straightforward, plain-spoken, and always more interested in doing right by the policyholder, rather than defending a process. This lines up naturally with the FCA's Consumer Duty principles, which ask regulated firms to put good customer outcomes at the heart of everything they do.

  1. Visicover Ltd incorporated

  2. Aircraft insurance service launched in the UK

  3. Won Insurance Start-up Award Of The Year, Insurance Times, Technology & Innovation Awards

  4. Aircraft insurance service rolled out to Nordic, Scandinavian and Baltic states

  5. Aircraft service rolled out to owners in the Netherlands

  6. Boat insurance launched in UK

  7. Boat insurance won Best Broker Innovation, European Risk Management Awards and Best Technology Implementation, Insurance Post European Technology Awards

  8. Aircraft and boat insurance service rolled out to Guernsey and the Isle of Man

  9. Today

    Visicover is the leading aircraft insurance service (aircraft covered) across several countries including the UK, Denmark and Ireland, with a rapidly growing presence in the UK leisure boat market

Who's behind Visicover

Local Support, World-Class Expertise

Visicover is run by a small, hands-on team, with day-to-day support handled by the UK-based service unit, all backed by the global experience of first-class underwriters and claims handlers.

Jan Houlberg

Jan Houlberg

CEO

The technology brains behind Visicover, working in insurance since 1988. After running his own technology business, Jan built the first fully-featured online insurance administration platform — the system still at the heart of Visicover today.

A keen pilot (PPL, IR rating) and former competitive skydiver with three Danish championship titles. It was his own frustrating search to insure the family's Mooney aircraft that convinced him aircraft owners deserved a better option.

Bob Bevan

Bob Bevan

Chief Operating Officer

Oversees day-to-day running of the business, from marketing through to customer service delivery. With over 40 years in insurance, Bob helped establish some of the UK's market-leading direct insurers, taking that model into Belgium, Germany and other European markets.

Came to boating relatively late, after a move to Dorset put him on the water — giving him a first-hand feel for the marine side of the business that complements Jan's background in aviation.

How we're held accountable

Visicover Ltd is authorised and regulated in the UK by the Financial Conduct Authority (FCA registration number 585660) and registered with the Information Commissioner's Office for data protection. The Danish subsidiary, Visicover ApS, is authorised and regulated by Finanstilsynet, the Danish Financial Supervisory Authority.

At Visicover, being regulated is about more than meeting rules. It's about consistently doing right by customers. That shows up in plenty of ways, from making it easy for policyholders to adjust their cover as their circumstances change, to responding rapidly to any requests for support or information.

We also act quickly if a client raises a concern, aiming to respond to and resolve any issues raised within one working day of receipt. This is significantly quicker than the standard regulatory requirement of acknowledging complaints within 5 working days and responding fully within 8 weeks. If a complaint remains unresolved, UK customers can refer to the Financial Ombudsman Service for an independent decision, with equivalent options available in the other countries we operate in.

We hold ourselves to a high service standards, as a result of which in 13 years of trading we’ve only had 14 recordable complaints, roughly one a year (as at October, 2026).

Where to find more detail

Dig into the specifics

Are you a regulated business?

Visicover is regulated by or registered with a number of bodies:

Visicover Ltd

We are registered as a Limited Company at Companies House (No. 7968371) and you can check our registration here. We are also authorised and regulated by the Financial Conduct Authority (No. 585660) so to check this registration either click here or contact the FCA on 0845 606 1234. Finally we are registered with the Information Commissioners Office in relation to Data Protection and related matters

Visicover ApS

Visicover ApS is a subsidiary of Visicover Ltd and is registered in Denmark under company number 39178249. It is authorised and regulated in Denmark by Finanstilsynet (No. 36034) so to check this registration please click here.

How do you keep my information private?

We take your privacy very seriously and are committed to protecting your personal information and only using it for the purposes for which we collected it. If you would like to learn more about what information we collect, what it is used for, who may access it and how it is secured, please see either our UK or our EU Privacy Policies, while to request the removal of your information, please email us at enquiries@visicover.com.

What are 'Terms of Business'?

The Terms of Business is an agreement that sets out details such as the products and services we provide as an insurance intermediary, the product underwriters, the costs of our service and various other regulatory information. For more details please see either our UK or EU Terms of Business.

Who can use Visicover?

Visicover has two operations, each servicing customers resident in different geographical regions:

Visicover Ltd

We are a leading aircraft insurance service, catering for a wide range of fixed, flex and rotor wing aircraft, owned by residents of the UK, Isle of Man and Guernsey, or businesses based in these locations. We also provide insurance for the owners of marine leisure vessels, covering everything from canoes, windsurfers and paddleboards, to ocean going yachts and motor cruisers.

Visicover ApS

This offers insurance for fixed, flex and rotor wing aircraft to owners who are residents of Denmark, Estonia, Finland, Ireland, Latvia, Lithuania, Netherlands, Norway or Sweden. It also caters for businesses based in those countries.

How do I make a complaint?

Complaints Relating To Claims

If your complaint relates to a claim, please follow the instructions outlined in your insurance Policy Booklet.

Complaints Not Relating To Claims

We realise that things can occasionally go wrong, and you may feel we have not provided the service you expect. If you feel this is the case with any other aspect of our service, please email us at complaints@visicover.com.

If we are unable to resolve the issue by the end of the next business day, we will send an acknowledgement, along with our copy of our complaint’s procedure, and further investigate the issue. In the unlikely event we are unable to resolve the matter within 8 weeks we will notify you accordingly. At this point you will be able to pursue the matter further with the Financial Ombudsman Service (FOS) or equivalent organisation depending on where you live.